Coca Cola chief forced to eat British spam

British MP and former consumer affairs minister Nigel Griffiths plans to launch a website with details on how people can email the fizzy drink giant's CEO and chairman Douglas Daft.

Coca Cola is being specifically targeted because it donated around $2m to the president and the republicans in the run up to the election. Also, this week it launched a "Life tastes good" advertising campaign, reiterating its environmental policy in which it states: "Local governments, industry and NGOs should look for opportunities to work together to stimulate partnerships to reduce the generation of carbon dioxide and other climate change gases."

The campaign has the backing of almost 150 cross party MPs as well as the National Union of Students and the Women's Institute.

Over the last two weeks Griffiths has been encouraging young people to send emails to Thompson Long, UK vice president at Coca Cola. However, he said the response he received from Long was "disappointing".

Long's response said: "We [Coca Cola] do business in nearly 200 countries and believe that implementation of specific treaties and protocols should be left to national political processes."

Griffiths believes it is now time to get tough. He said: "We want Coca Cola to be in no doubt that its customers care about this."

Griffiths is also in discussion with US Senator Jo Lieberman who is currently pushing a bill through in the US which would see all utilities required to meet the Kyoto protocols regardless of Bush's stance.

The effectiveness of an email campaign has not been lost on the Labour MP who pointed to reports that a similar campaign, instigated by Friends of the Earth to email President Bush, had successfully brought down the White House server.

Coca Cola was not available for comment.