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Law & Policy

By Jo Best

Published: Monday 21 July 2003


Name

Ron just Ron


Location

Why tell, ME


Occupation

Yes I do


Comment

I'll leave the privacy invasion issue to others for comment.

Instead, I limit my comments to two questions. #1 - What is identified by RFID? #2 - Who is privy to this identification?

First consider UPC labels, which are in current use. UPC label identifies two things: manufacturer of the product (by lefthand digits), and the particular product (by righthand digits). Digits are read: via bars for machine read identification, and via numerals for eye read identification. Thus, everybody is privy to the identification of manufacturer and product. For example, digits 37000 for manufacturer identification identify Proctor and Gamble.

Perhaps you wish to boycott all Proctor and Gamble products. Jot down 37000 on your shopping list and go shopping. If lefthand digits of a UPC label show 37000, choose and alternate product by some other manufacturer. Perhaps you wish to favor products by a particular manufacturer. Jot down the 5-digit manufacturer identification on your shopping list and go shopping.

With RFID there is no easy means for consumers to boycott or favor a manufacturer. In other words, the consumer is not privy to the identification that RFID provides. Given how RFID has been combined with surveillance equipment, it appears the goal is to identify the consumer! Any business owner who ever has assessed the cost to prosecute an apprehended shoplifter knows that RFID is not about shoplifting -- that much is plain.

-= Ron =-



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