Richard

UK

Consultant

Think “Nuggets” rather than “Bits” of information:

Few people now read Shannon's original work; “Bits” now normally have a different meaning so perhaps it's useful to think instead about “Nuggets” rather than “Bits” of information:

Assuming information is accurate and reliable, its true value is related to its relevance, unexpectedness, and whether it can (or should) change your actions.

For example, much at a conference in London was predictable or unreliable, with a low information content. (ie. People giving either routine or politically acceptable presentations.)

However there were two “nuggets” of information:

- NHS IT chief Richard Granger recommended abolishing the usual “preferred bidder” phase; contrary to current government procurement rules: A significant policy change.

- Trying to travel home, I was astonished that the new monopoly Franchise Holder for my rail line has suddenly changed its ticket conditions, effectively doubling its prices.

Both of these were unexpected, relevant, and resulted in action: eg. I cancelled plans to travel to the second day of the conference!