Ecommerce 'not what we'd hoped' claim corporates

The majority of the 202 companies questioned by Sterling Commerce from the finance, manufacturing, media, telecommunications and transport sectors were disappointed the returns on ecommerce investment.

Of those surveyed 28 per cent said their expectations had not been fulfilled, while 23 per cent said their experience had been 'very unsatisfactory'. In an industry comparison, telecommunications and media companies were significantly more positive than other sectors.

However, companies were quick to suggest their own shortcomings and inexperience were possible reasons for the sluggish development of their ecommerce activities.

By Holger Winkelsträter