
Travel firm to take troubled auction site to new heights...
Published: 24 August 2001 09:08 GMT
Struggling UK auction site QXL Ricardo has signed a pan-European agreement with UK travel site ebookers to jointly promote and market their services.
The deal is QXL's first on a pan-European scale, and will work across the 11 countries where both companies have a presence. The deal will involve links between the firms' websites and joint marketing to a combined audience of four million across the continent.
The deal will not see money change hands, and will start with a promotion of travel content.
QXL has struggled to cope over the last year and has suffered a plummeting share price and widespread criticism of the price paid for German auction site Ricardo.
Yesterday QXL shares climbed by half a penny to close at 6.25p - up from an all-time low in July, but still more than 99 per cent down on its all-time high.
Ebookers shares remained unchanged yesterday at £1.15.
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