You are here: silicon.com > Management > IT Director

IT Director

Sony refuses to cut Playstation prices

For now at least...

By Heather McLean

Published: 23 April 2002 12:45 GMT

Sony has claimed it has no intention of cutting the price of its Playstation 2 console in response to an escalating war between the top three gaming companies.

Nintendo has slashed the price of the Game Cube to £129 from £150 ahead of the European launch date on 3 May.

Last week Microsoft cut the cost of its Xbox by £100 to £199 to compete directly with the market leader, Playstation 2, following the company's failure to meet sales targets by 40 per cent.

However, a spokesman from Sony Entertainment said: "Sony has absolutely no intention to cut the price of the Playstation 2."

With the Playstation 2 at the head of the market and Nintendo offering the cheapest gaming machine in the UK, it looks like Microsoft will have a tough time in recovering lost sales.

  1. Zones
  2. Management
  3. Networks
  4. Software
  5. IT Services
  6. Hardware
  1. Verticals
  2. Public Sector
  3. Financial Services
  4. Retail & Leisure

  • Jobs
Producer - Games/xbox/Playstation/PS3/PSP/Nintendo

Producer - Games/xbox/Playstation/PS3/PSP/Nintendo South East30-38K, pension, bonus, staff incentivesOne the market leading games producers in ...

C# / Unity Game Developer - London, C#.Net, 3D Gaming

C# / Unity Game Developer - London, C#, .Net, 3D Gaming, Unity, DirectX, OpenGL. Essential skills; C# and .Net Framework (ideally up to 3.5), YOU ...

Multiple Gaming Roles - Xbox or PS3 or PSP - C++ - London - Excellent

My world renowned client based in Central London are currently looking for numerous experienced gaming experts, ranging from producers to programmers ...

Agenda Setters 2009
Welcome to the ninth annual Agenda Setters poll – silicon.com's list of the top 50 most influential individuals in the technology and IT industries, from techies and CIOs to entrepreneurs and business leaders. Find out more in our latest special report.





Quick Sitemap Links: