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IT Director

Microsoft names new UK boss

Big seat in Reading gets new occupant...

By Graeme Wearden

Published: 31 March 2004 08:35 BST

Microsoft announced on Tuesday that it has appointed a new head of its UK subsidiary to replace Neil Holloway as he devotes himself to matters in Europe, the Middle East and Africa.

Alistair Baker takes over the job of managing director with immediate effect. For the last eight years he has been employed as Microsoft UK's general manager for small and mid-market solutions and partners.

Baker said in a statement: "This is a pivotal time for Microsoft. Through our leading software and services, I believe the company is well-placed to drive even greater levels of value for our customers and partners at an individual, organisational and national level, making them more competitive and better able to achieve their potential."

As reported last week, Neil Holloway, the previous Microsoft UK managing director, has moved to the position of corporate vice president and vice president of sales, marketing and services for Europe, the Middle East and Africa.

Graeme Wearden writes for ZDNet UK

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