Changes name to...drum roll please... Capgemini
Published: 16 April 2004 08:25 GMT
IT services giant Cap Gemini Ernst & Young is to change its name to Capgemini, a company spokesperson said on Thursday.
According to the company's UK website, the name change is part of a new €60m global branding campaign.
The campaign, which launched on Thursday morning, will continue until the end of the year.
The company's UK website is already sporting new livery, with the company's name written as 'Capgemini UK'.
The media investment will be concentrated on the US market but also cover Europe (primarily France, Germany, the Netherlands and the UK) as well as the Asian market through pan-regional media. EURO RSCG Worldwide with as its lead agency EURO RSCG C&O were selected for the campaign development. the UK Cap Gemini Ernst & Young provides consulting, technology and outsourcing services, employs about 55,000 people worldwide and reported global revenues of €5.75bn in 2003. Cap Gemini shareholders approved the Ernst & Young Consulting acquisition in May 2000. the UK Michael Parsons writes for ZDNet UK.
Underpin support for growing revenues with the existing client base and/or client acquisition. Ensure all FSA, compliance and professional standards ...
Campaign/Marketing Analyst Objective: To undertake data support activities to the direct marketing team with respect to the planning, execution and ...
Creative flair and a good understanding of online branding and what it takes to drive traffic to a website that converts s digital strategy, ...
Agenda Setters 2009
Welcome to the ninth annual Agenda Setters poll – silicon.com's list of the top 50 most influential individuals in the technology and IT industries, from techies and CIOs to entrepreneurs and business leaders. Find out more in our latest special report.
Stories from the web...
Copyright © 2008 CBS Interactive Limited. All rights reserved. Top of page
Digg
Slashdot
Del.icio.us
Stumble
Reddit
RSS Feeds
Naked CIO Naked CIO: Is IT responsible for workers' output and errors? CIOs must take on more accountability to become boardroom leaders
Naked CIO Naked CIO: Social networks are useless for finding a job 'Quantity over quality' approach poisoning professional networks