You are here: silicon.com > Management > IT Director

IT Director

Microsoft's race relations blunders revealed

How eight pixels cost Redmond millions

By Jo Best

Published: 19 August 2004 12:40 GMT

Microsoft's lack of political savvy has cost the Redmond behemoth millions and seen its products banned in some of the biggest markets on earth - and it's all because of eight wrongly coloured pixels, dodgy choice of music and a bad English-to-Spanish dictionary.

Speaking at the International Geographical Union congress in Glasgow, Microsoft's top man in its geopolitical strategy unit, Tom Edwards, revealed how one of the biggest companies in the world managed to offend one of the biggest countries in the world with a software slip-up. When colouring in 800,000 pixels on a map of India, Microsoft coloured eight of them a different shade of green to represent the disputed Kashmiri territory.

The difference in greens meant Kashmir was shown as non-Indian and the product was promptly banned in India. Redmond was left to recall all 200,000 copies of the offending Windows 95 software to try and heal the diplomatic wounds. "It cost millions," Edwards said.

Another social blunder from Microsoft saw chanting of the Koran used as a soundtrack for a computer game and caused great offence to the Saudi Arabia government. Microsoft later issued a new version of the game without the chanting, while keeping the previous versions in circulation because US staff thought the slip wouldn't be spotted, but the Saudi government banned the game and demanded an official apology. Microsoft then withdrew the game.

It managed to further offend the Saudis by creating another game where Muslim warriors turned churches into mosques. The game was also withdrawn.

Microsoft has also managed offend women as well as entire countries. A Spanish language version of Windows XP, destined for Latin American markets, gave users an option to select their gender from not specified, male or "bitch", due to an unfortunate error in translation.

Microsoft has also taken its Prince Philip style of diplomacy to Korea, Kurdistan, Uruguay and to China - where a cartographical dispute saw Chinese employees hauled in front of the government.

Edwards said that staff are now sent on geography courses to try and avoid such mishaps. "Some of our employees, however bright they may be, have only a hazy idea about the rest of the world," he said.

  1. Zones
  2. Management
  3. Networks
  4. Software
  5. IT Services
  6. Hardware
  1. Verticals
  2. Public Sector
  3. Financial Services
  4. Retail & Leisure

Tim Ferguson How CIOs can achieve post-recession success Q&A: McKinsey & Company on living in the 'new normal' business world

Richard Leyland Does your business really need an office? Future Company: Banishing physical workplace brings perils as well as perks


  • Jobs
BPO Sales Specialist-BPO Solution Sales

OTE and Corporate Benefits COMPANY INFORMATION - $2BN T/O - 54000 employees - Established 1975 - Floated 1991 on the Nasdaq - Compete with large ...

Business Analysts

HCL IBS is part of the HCL Group of companies and is one of India's leading global IT services companies with 60,000 professionals and operations ...

Lead Programmer Wanted for Global Developer/Publisher in the Games Industry

Reporting directly to the group's Technical Manager the successful candidate will ultimately be responsible for the timely delivery of a cutting edge ...

Agenda Setters 2009
Welcome to the ninth annual Agenda Setters poll – silicon.com's list of the top 50 most influential individuals in the technology and IT industries, from techies and CIOs to entrepreneurs and business leaders. Find out more in our latest special report.





Quick Sitemap Links: