
It's not easy being green
By Ina Fried
Published: 23 July 2009 10:47 GMT
Technology has the potential to help build smarter, greener cities, but whether it will is another matter.
That was the takeaway from a panel discussion on Wednesday at Fortune's Brainstorm: Tech conference in Pasadena, California.
The need for cities that use less energy is clear. Although cities occupy just two per cent of the world's geography, they account for 75 per cent of the world's greenhouse gas emissions, according to Clinton Climate Initiative (CCC) chairman Ira Magaziner. Cisco Systems CTO Padmasree Warrior noted that there will be 100 new cities with populations of more than one million people by 2025.
But while technology has the best potential for allowing society to maintain its standard of living in a sustainable way, the industry isn't necessarily set up to provide such technology.
"We're not there yet as an industry," said Sun Microsystems CTO Greg Papadopoulos. "Our business models are built on complexity."
Technology is also built based on frequent upgrade cycles and getting value from disposability of products. "There's a tension there," he said. "It's going to be a lot harder than you at first think."
Papadopoulos pointed to home automation as an example where the tech industry has failed to recognise the different standards needed in new markets.
"We've failed pretty miserably at that so far," he said. "They are complex and they don't work well. If we follow that model we will fail and we will be cursed."
CEO of resource management software company Hara, Amit Chatterjee, said that the focus now should be on changes that can be made without major technology shifts, giving solar and other low-carbon technologies a chance to mature.
"There is a unique opportunity to focus on lo hanging fruit or fruit that's on the ground," Chatterjee said. "That is where we need to start. Insulation is a huge win for the US well before we get to solar panels."
Composting locally, he added, creates compressed natural gas that can fuel vehicles.
Chatterjee said that going after the "quick wins" could cut 30 per cent of our carbon footprint.
Cutting energy use can also create jobs, the panellists agreed. But only if the right economic incentives are there, such as putting a price on carbon use.
CCC's Magaziner said awareness of the issues is improving, but that that isn't enough.
"What we really need is action," he said. "The next three, four, five years are going to be critical."
Original article: Can IT help build smart cities? from CNET News.com
The USP's are reducing cost & reducing carbon footprint. You will work on deals that range from 25,000 to 1m and typical sales cycles are 2 months to ...
Our client is one of the leading producers in the UK offshore oil and gas sector. They have an urgent need for an experienced Gas Operator / ...
Finally, knowledge in the Energy Trading sector and commodities such as Gas, Power, Oil, Carbon and Emissions is beneficial; but not essential. The ...
Agenda Setters 2009
Welcome to the ninth annual Agenda Setters poll – silicon.com's list of the top 50 most influential individuals in the technology and IT industries, from techies and CIOs to entrepreneurs and business leaders. Find out more in our latest special report.
Dell PowerVault DL2100 Powered by CommVault - Spec Sheet
Data Protection Strategies: Deduplication for More Efficient Backups
True Convergence Demands a Communication Service Provider that Embraces a Customer-Centric...
Learn how Performance Metrics for Telcomm Expense Management Drive new ROIs and SLAs
Stories from the web...
Copyright © 2008 CBS Interactive Limited. All rights reserved. Top of page
Mark Crichard Doing business with citizen developers: Beware the legal pitfalls Legal Eye: Make sure your business is protected from potential hazards
Tim Ferguson How CIOs can achieve post-recession success Q&A: McKinsey & Company on living in the 'new normal' business world