Guy Kirkwood

France

headhunter

The main barrier to rapid uptake of offshoring and BPO services is not political interference, but inertia. The market is still immature and in certain areas (i.e. payroll) is becoming commoditised. These seemingly contradictory elements makes BPO difficult to sell.
Strong growth is inevitable when the first-movers (both suppliers and customers) can demonstrate real bottom-line advantage over
competitors. We are not there yet, but we are reaching the time of re-signature in some of the most highly visible BPO deals signed four or five years ago. If the market is to make a step-change in activity, these deals cannot go back in-house.