Guy Kirkwood

Brussels

BPO recruiter

The interface with the customer is the most important relationship any firm can have. Outsourcing the customer interface will always cause problems because it fundamentally breaks this relationship.

BPO (i.e. the outsourcing of internal functions) has generally dramatic and positive effects on the running and profitability of companies. However, what works for procurement, IT, finance and (possibly) HR cannot, and I believe will not, be translated into success when dealing with consumers.

p.s. Note to William Ashmore, a VC is a venture capitalist.