Ralph Beales

Hampshire

CRM Specialist

It can be very difficult to accept claims made by people like Peter Cochrane, when they resort to marketing-speak. Impact is a noun not a verb and if PC doesn't know that, then does he know anything else?

I'd say his theme is more or less correct, although to claim youngsters coming into an organisation are more au-fait than the incumbent IT department, isn't overly probable (given IT departments are often made up of staff who might well be considered nerds or geeks)

He does make a good point for companies buying in services rather than owning big chunks of technology with his premise though. Who owns the infrastructure to supply gas/oil/electricity/water? Not the consumer or end-user. Thus the same surely holds true for IT?