
By Gemma Simpson
Published: Monday 19 March 2007
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Name
Barry Sumner
Location
UK
Occupation
DTV Consultant
Comment
It begs the question, why is it assumed everybody wishes to be on-line? The Freeview rollout should have had an integral active return path over PSTN/ADSL with a combined Internet browser as part of the platform proposition. The Government could have crowed that they had potentially put the UK population on email & Web without it costing them a penny – surely a major spin opportunity missed! This would have passively delivered an on-line capability into most homes in the UK, with a disproportionate benefit to the very people that are reportedly missing out.
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