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Cap Gemini Ernst & Young gets branding makeover
Changes name to...drum roll please... Capgemini

By Michael Parsons

Published: Friday 16 April 2004

IT services giant Cap Gemini Ernst & Young is to change its name to Capgemini, a company spokesperson said on Thursday.

According to the company's UK website, the name change is part of a new €60m global branding campaign.

The campaign, which launched on Thursday morning, will continue until the end of the year.

The company's UK website is already sporting new livery, with the company's name written as 'Capgemini UK'.

The media investment will be concentrated on the US market but also cover Europe (primarily France, Germany, the Netherlands and the UK) as well as the Asian market through pan-regional media. EURO RSCG Worldwide with as its lead agency EURO RSCG C&O were selected for the campaign development. the UK Cap Gemini Ernst & Young provides consulting, technology and outsourcing services, employs about 55,000 people worldwide and reported global revenues of €5.75bn in 2003. Cap Gemini shareholders approved the Ernst & Young Consulting acquisition in May 2000. the UK Michael Parsons writes for ZDNet UK.