Adobe's Flash turns into a telly addict

From the PC to the TV, Adobe wants to bring rich web animation and video into consumers' living rooms.

The company will on Monday announce its latest version of its Flash multimedia platform that will essentially put its technology in internet-connected TVs, set-top boxes, Blu-ray players, and other digital home devices. The main purpose of the TV and consumer electronics optimised Flash is to allow viewers to see high-definition video, interactive applications and new user interfaces right on their TVs.

As part of the announcement, the company revealed a number of partners that plan to use the technology, including Atlantic Records, Comcast, Disney Interactive, Intel, Netflix and the New York Times Company.

Until now, Adobe's Flash Player has mainly been used on computers to make animation and video from websites like YouTube available in a web browser. The company has been very successful in this market. About 80 per cent of online videos worldwide are viewed using Adobe Flash technology, according to comScore.

The company has also adapted its technology to create a mobile version of Flash that is used on smartphones. The mobile version lets people watch Flash-enabled video on the go. Now Adobe is turning its attention to the living room and big screen HD TVs. This means that people could have full access to the entire YouTube library of video on their TVs instead of a subset that has been specially encoded for TV viewing.

Anup Murarka, director of technology strategy and partner development for Adobe's Flash Platform business unit, said: "There are some products and services that offer a subset of online video for TVs. But they don't provide all the content. For example, a lot of devices play back YouTube content. But they can't offer all the videos on YouTube."

Developers will also be able to create widgets for TVs to help bring web content onto the TV screen. Widgets are specially designed web applications that can easily be added to consumer electronics devices.

Yahoo! is also offering widget technology for TVs, which it co-developed with Intel. The Yahoo! Widget Channel provides access to Flickr, Yahoo! News, Yahoo! Weather and Yahoo! Finance, USA Today, YouTube, eBay and Showtime Networks, among others. Motorola, Samsung and Toshiba are all planning to add Yahoo! Widgets on some of their new TVs.

Murarka said Yahoo! is not really competing with Adobe. He pointed out that both Adobe and Yahoo! are working with Intel, and he said the Flash technology was actually complementary to what Yahoo! is doing with its Widget Channel.

"Yahoo! supports Flash on desktops and our hope is that they will support Flash in TVs as well," he said. "We see Flash as valuable in a number of new frame works."

Murarka wouldn't say which consumer electronics makers plan to use the new version of Flash but the technology is available to device makers and application developers now. And Flash-enabled TVs and set-tops should be out later this year.

Original article: Adobe's Flash comes to TVs, set-top boxes from CNET News.com