You are here: silicon.com > Management > SME Director

SME Director

Dell puts the pressure on HP with printer launch

Three-pronged attack...

By Ina Fried

Published: 23 June 2003 08:29 GMT

Dell is to launch another three printers, as its fight against HP heats up.

The new models - a laser printer, an inkjet printer and a low-priced multi-function device that acts as printer, scanner and copier - bring Dell's line-up to seven. Their release is scheduled to come three months after the direct PC seller launched its first printers as part of an effort to take on printer leader HP.

Like Dell's previous printers, the new devices are manufactured by Lexmark, the second-place printer maker.

Tim Peters, vice president and general manager of Dell's imaging and printing unit, said in a statement: "The reception by customers to our entry into the printer market has exceeded our own expectations."

A Dell representative said the company has sold twice as many printers as it had expected to sell, but would not say how many printers that was.

The new devices include a new top-of-the-line model for Dell: the Workgroup Laser Printer M5200n. The networked monochrome laser printer promises speeds of 35 pages per minute (ppm) and sells for $999.

The other models are aimed at individuals. The $99 Personal Inkjet Printer J740 is designed to work at speeds of up to 18 ppm for standard text, and 14 ppm for colour. Dell's Personal All-in-one A920 is an entry-level device that combines printer, scanner and copier functions for $89.

The products will be available in the US this week, and elsewhere in the world, later this year.

Ina Fried writes for News.com

  1. Zones
  2. Management
  3. Networks
  4. Software
  5. IT Services
  6. Hardware
  1. Verticals
  2. Public Sector
  3. Financial Services
  4. Retail & Leisure

Naked CIO Naked CIO: Social networks are useless for finding a job 'Quantity over quality' approach poisoning professional networks

Peter Cochrane Peter Cochrane's Blog: Uneconomics We must move away from short-termism to prevent next economic crisis


  • Jobs
Senior Account Manager - Print Management

These positions cover a wide range of products and services including: Print, Sheetfed, Web, Digital, Screen, POS, POP, Direct Mail, Direct ...

Distribution Business Manager - Enterprise Solutions

The Enterprise portfolio for 1DD includes Entry Level Server and Storage products and the Solutions portfolio includes services, electronics and ...

Site Based Field Maintenance Engineer

Dell, Elonex & HP) o Configuration and deployment of Laptops.o Responsible for the carrying out scheduled maintenance tasks as directed ...

Agenda Setters 2009
Welcome to the ninth annual Agenda Setters poll – silicon.com's list of the top 50 most influential individuals in the technology and IT industries, from techies and CIOs to entrepreneurs and business leaders. Find out more in our latest special report.





Quick Sitemap Links: