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Revealed: silicon.com's Mr Not So Average

That's you, that is...

By Jon Bernstein

Published: 8 May 2002 09:52 GMT

He's a homeowner, a PC owner - definitely a mobile phone owner - and probably a laptop owner.

He's aged between 25 and 45, married or living with his partner in the south of England. He banks online and if he drives a car - as he most likely does - he wants his next one to be a Mercedes, VW, BMW or Audi.

If that sounds familiar it's hardly surprising. According to silicon.com's Lifestyle Survey these are some of the key characteristics of the not-so-average silicon.com reader.

The survey - conducted during April and based on the responses of 1,200 readers - sought to discover more about you, from your working life to your home life and car buying habits.

Here are some of the headline figures from the survey:

- 83 per cent of you are male. 17 per cent female
- 67 per cent are aged between 25 and 45
- 45 per cent live in London & South East
- 66 per cent married/living with partner (1 per cent with 5 or more children)
- Car owners: 1 in 10 drive a Ford
- Car owners: 1 in 10 want to drive an Audi
- 91 per cent own a mobile phone
- 89 per cent own a TV
- 75 per cent bank online

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Agenda Setters 2009
Welcome to the ninth annual Agenda Setters poll – silicon.com's list of the top 50 most influential individuals in the technology and IT industries, from techies and CIOs to entrepreneurs and business leaders. Find out more in our latest special report.





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