You are here: silicon.com > Management > SME Director

SME Director

Revealed: silicon.com's Mr Not So Average

That's you, that is...

By Jon Bernstein

Published: 8 May 2002 09:52 GMT

He's a homeowner, a PC owner - definitely a mobile phone owner - and probably a laptop owner.

He's aged between 25 and 45, married or living with his partner in the south of England. He banks online and if he drives a car - as he most likely does - he wants his next one to be a Mercedes, VW, BMW or Audi.

If that sounds familiar it's hardly surprising. According to silicon.com's Lifestyle Survey these are some of the key characteristics of the not-so-average silicon.com reader.

The survey - conducted during April and based on the responses of 1,200 readers - sought to discover more about you, from your working life to your home life and car buying habits.

Here are some of the headline figures from the survey:

- 83 per cent of you are male. 17 per cent female
- 67 per cent are aged between 25 and 45
- 45 per cent live in London & South East
- 66 per cent married/living with partner (1 per cent with 5 or more children)
- Car owners: 1 in 10 drive a Ford
- Car owners: 1 in 10 want to drive an Audi
- 91 per cent own a mobile phone
- 89 per cent own a TV
- 75 per cent bank online

  1. Zones
  2. Management
  3. Networks
  4. Software
  5. IT Services
  6. Hardware
  1. Verticals
  2. Public Sector
  3. Financial Services
  4. Retail & Leisure

Mark Crichard Doing business with citizen developers: Beware the legal pitfalls Legal Eye: Make sure your business is protected from potential hazards

Tim Ferguson How CIOs can achieve post-recession success Q&A: McKinsey & Company on living in the 'new normal' business world


  • Jobs
Firmware testers required- mobile phone industry - Northwest - 26 000

Global market leader based in the Northwest is looking for a number of firmware testers Based in the Northwest, this leading systems supplier is the ...

3rd Line Application Support Analyst

Job Title: 3rd Line Application Support Analyst Term: Permanent Location: Central London Salary: 35,000 - 40,000 + 25 Days Holiday, 5% Contributory ...

Test Engineer

THE OPPORTUNITYNDS are looking for a highly motivated Test Engineer to work at their Chandlers Ford (Southampton) office. Identifying defects and ...

Agenda Setters 2009
Welcome to the ninth annual Agenda Setters poll – silicon.com's list of the top 50 most influential individuals in the technology and IT industries, from techies and CIOs to entrepreneurs and business leaders. Find out more in our latest special report.





Quick Sitemap Links: