Anonymous

London

Managing Director (software company)

Superb (and free!) advice from someone independent - good stuff.

I'd add one thing: Prioritize.

The temptation for many could be to take Peter's list and 'fixate' on one aspect of it or prioritize it according to personal preference or ability, perhaps constantly ‘fixing’ something that is a lesser priority. Those who actually put $$$ in the bank as a No1 priority seem best able to survive and where technology is concerned, even succeed with quite a weak value proposition:

Dare I mention one of Peter’s examples, a key word search engine (not a great technology) selling advertising (not a new idea) but earning massive $$$$ nonetheless! . While those with great technologies that can't bank $$$... fail.